Wednesday, July 28, 2010

fascinate your brain

Quick hint of things to come. Been slow on the blog this week. Middle ear problem occurs this time of year--allergy thing, I think. Labyrinthitis is not fun and once you have it, the ear is never the same. At any ate I did some thinking about Sally Hogshead's book Fascinate at open house and began wondering about Triune Brain theory (McClean's theory) and Left/Right Brain issues as they might relate to the 7 fascination triggers.

The objects of persuasion (products, services, etc) each have an array of attributes that might predispose decisions being made about them to be strongly influenced by an area of brain function AND certain particular fascination triggers ALSO tend to lean here and there on the continuum of brain organization.

Brushing up on the brain now and will explore the ecology of fascination triggers in an upcoming post--middle ear notwithstanding. There's an entire ecosystem out there on the decision landscape. Critters struggling for existence upon a rich array of habitats.

What's any of this have to do with real estate---quite a bit, actually. Go figure!

2 comments:

  1. Finally feeling more stable (at least equilibrium wise -- LOL), and will resume work on brain fascination as soon as I get caught up. Busy week for consulting tasks--they come in waves.

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  2. Started back on fascination at dinner yesterday. Did flyer for event and used some triggers. Thought of catastrophe theory and decisions and marketing as they relate to the fascination arena. Now we're talking brain function and catastrophe cusps--too complicated?? No one said humans were simple!

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