quick post on radio ads

Driving to work last week, heard the new radio ad from the national trade association. It infers that, although it's public portal is really very cool, Buyers should contact a local agent to receive the benefit of area specific knowledge and experience in making wise real estate decisions.

This is a nicely produced spot, unlike the state association's very strange offerings for the summer. All the while the state association, guided by the magical 6 Principles seems headed in another direction, suggesting that agents can effectively work anywhere in the state using the data power of the nonexistent statewide MLS to become instant experts.

Can the state association really define the way real estate is bought, sold and owned? Their stance on energy use, point of sale mandates and private property rights has collateral implications reaching far beyond the actual sales transaction.