Tuesday, January 4, 2011

painters and artists

What if we consider real estate agents as though they were painters. All are given access to the same kinds of paint and a similar array of brushes, then told they'll get a commission check when they finish painting a large wall. Those walls will get painted pretty quickly and aside from some differences in color, the quality of the work will be similar. That's the current real estate business. Common tools provided by the trade associations and performance measured by finishing the task in a consistent way, then collecting compensation.

Now there might be a few painters with sufficient intrinsic creativity to paint a beautiful mural on the wall. The members of the public who pass that wall might enjoy looking at the scene depicted by the mural and they could savor the experience of the moment and some of those would probably remember the mural and experience for some time to come. Those mural painters are creating art, BUT how many of the painters COULD create art in a different environment with different metrics of success, more enlightened training and a deeper appreciation of the potential inherent in the service they provide?

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