Christmas carols, etc

The caroling show unfolded this AM. My back held up--amps and speakers always seem to catch my back on a bad day--did OK.

Singers were great this year. I hit most of the notes and my voice was bigger than ever (not always a good thing). Good spirit and holiday feel, despite the "that was the year we'd like to forget" effect. These casual entertainment adventures are fun--learn a lot about people during the rehearsals and show. Like who is game and can focus on creating an experience for others rather than worrying about themselves.

That's a lot of what's wrong with the process of real estate. Too much self absorbed preoccupation with risk management, the metrics of GCC (gross closed commissions), PPP (per person productivity) etc. What kind of experience is the Buyer having on the journey to find RIGHT house out of all those available? Oh, yeah, that--well, not so much.

The Right Buyer and Right House concept is the foundation of an entirely different way of looking at the business that I'll be further exploring in future blogs. There are WAY more seminars on risk management these days than there are on how to best assist Buyers in making wise decisions about their purchase--ie what is the Right house and why?

That Right House concept involves the psychology of decision making--both for the agent and the Buyer. And you know what? If the Buyer finds the Right house and pays a fair price while having realistic expectation fully met, most of the risk management issues vanish. If the industry spent as much time delving into helping the Buyer find the Right house as they do wading through the insane paperwork jungle the trade organizations and attorneys have created (that probably very few signatories actually understand)eveyone would benefit (except the trade organizations and the attorneys--LOL).

Tired (got up at 5:45AM to set up sound). More tomorrow. Sing a carol or two--mp3 players ROCK!!!