customization of experience

Honest, I'm going to REALLY get a full post together soon, but not today. A little more groundwork on the Buyer's perspective of the real estate purchase process and the industry that surrounds it (that's a nice way to put it--some would say "smothers it"). Buyers are all different--DUH! Different experience, different expectations, different aspirations, different tastes and different perceptions of the same house, location, neighborhood or city. Decision making--as in the psychology thereof, also involves a multivariate array of factors that constantly shift among analytical, emotional, practical and financial, plus many more.

So what we're up against is a one size fits all set of forms, MLS data, training background, etc. and a group of Buyers that can range from an actuarial to a psychic.
I have never met an actuarial who was also a psychic--although it is possible. There's probably a TV show pitch in there somewhere--LOL.

Given that environment, how does an indiviual Buyer receive a customized subset of the information and insight necessary to reach a wise decision, AND not just a wise decision for an "average Buyer", but a wise decision for THAT INDIVIDUAL BUYER?

Ta da! A real estate agent who understand the process, the resources and the Buyer has the ability to customize the experience on a unique journey to a wise decision marked by a purchase of the RIGHT house from among those available that recieved consideration.

I'll get deeper into the journey in later posts, but as we proceed, ask yourself if the present "one size fits all" standards assist or hinder the agent in delivering that kind of customized service that may be a key ingredient of excellence.